Dual Channel CPG for New Product
![](https://davidmusso.com/wp-content/uploads/2023/12/Cakettes-Retail-Packaging-1024x1024.jpg)
New line of snackable muffins to be sold in the frozen channel
(4 units per chipboard box) and at ambient temperature for grab-and-go /
impulse buy (2 unit over-wrap.)
Gable Box Prototype for New Product
![](https://davidmusso.com/wp-content/uploads/2023/12/Ah-OOgah-Gable-Box-1024x1024.jpg)
Teamed with marketing company to develop a brand and design custom
packaging for new line of cookies. The goal was for the packaging to exhibit
fun, humor, approach-ability and quirkiness.