I’ve always been a very visual person with a “good eye,” even before I discovered graphic design. Color theory, negative space and the idea that fonts have personalities came easily because I innately had a fundamental understanding. Most may not have heard of these notions let alone grasp them, but graphic design influences the masses every hour of every day.
More than ever, visual communication is not only important but fundamental to messaging and branding success. Conditioned by two generations’ worth of daily information overload, perpetual scrolling and unrelenting visual stimulation, there’s a lot to compete with.
As a people person and someone who’s naturally curious, I’m open to ideas and collaboration. I’m also comfortable with no roadmap, creating concepts from nothing, if I have an understanding of what it is you need to accomplish. At the end of the day, whatever the finished product(s), it must merge seamlessly with your strategy both logically and aesthetically. It must inherently “make sense” with whomever it interacts otherwise the design and/or functionality serves no purpose.
